peaches & cream
As the art director for the Premier Nutrition Company, I developed a creative exploration around the reintroduction of one of their most beloved Premier Protein flavor profiles, Peaches & Cream. In addition to design, I developed the strategic directions and wrote the copy.
Web, print, social, eCom (static & motion), and OOH were explored as part of this study.
Conceptual directions covered close-in to the current branded system guidelines (overhead shots of product and flavor cues on a painted wood background), to more aspirational and engaging flavor stories utilizing environmental settings and/or full bleed ingredient-focused imagery.
ECOM BANNER (static)
Sell SHeet (LEFT) and OOH Kiosk (right)
social media 6-panel carousel
WEBSITE BANNER
social media POSTS (LEFT) AND OOH AD (RIGHT)
ECOM BANNER (ANIMATED)