big cedar home

As a contract design director for Quad, I was asked to develop an omnichannel design system to introduce a new in-store and eCom retail brand for their client, Bass Pro Shops & Cabela’s, called Big Cedar Home.

Leveraging their newly created logo and color palette, I designed creative marketing samples for the furniture and home decor brand that included web, print, social, in-store signage, retail display, and guidelines for photography & videography.

The deliverables were developed as editable templates which were provided to the various vendors responsible for design production and implementation.

website DESIGN

PRINT DESIGN / CATALOG

PRINT DESIGN / CIRCULAR HALF-PAGE AD

social media DESIGN / facebook, instagram, pinterest

guideline DESIGN / PHOTOGRAPHY

guideline DESIGN / VIDEOGRAPHY