big cedar home
As a contract design director for Quad, I was asked to develop an omnichannel creative marketing campaign to introduce a new in-store and eCom retail brand for their client, Bass Pro Shops & Cabela’s, called Big Cedar Home.
Leveraging their newly created logo and color palette, I designed a retail branding system for the furniture and home decor brand that included web, print, social, in-store signage, retail display, and photography & videography guidelines.
The deliverables were developed as editable templates which were provided to the various vendors responsible for design production and implementation.
website DESIGN
PRINT DESIGN / CATALOG
social media DESIGN / facebook, instagram, pinterest
display & signage DESIGN
guideline DESIGN / PHOTOGRAPHY
guideline DESIGN / VIDEOGRAPHY